Wednesday 29 February 2012

Research; GHD Ads

For Fashion Fairytale, I began looking and studying the GHD advertisements, as they have done exactly the same as what we are intending with our shoot, many times. - Creating a modern twist on a fairytale which empowers women and highlights their beauty.



These two ads, make the woman seem very dominant and portray their inner confidence and motivation to lure a mans attention and heart into her captivity and power.


I looked at this image due to colour reference and because this set includes a bed.
Here, the female plays with an innocent act, but her facial expression and makeup suggest otherwise.

This image I felt could be really helpful as not only are the primary colours black with hints of red, the model has dark hair, comes across very dominant, and is wearing a seductive yet classy dress, highlighting her slim figure, with a teasing sight to her heel, leg and stocking. - Very similar features as to what our group wants to present in our own set.

I then found a version of 'Little Red Riding Hood'.
They have also chosen a model with dark hair, but have used the stereotypical red cloak.
They have stuck more to the original story with this ad, but the dominant, strong female has beaten the wolf. - Suggested by the wolfs tale dangling from her basket.
The make-up, gloves and boots accompanying this red cloak are quite fetish like. Again, highlighting this idea of a strong, independant, beautiful female.

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